JSW Paints Rang Sangam
Visual Identity · Illustration
A cohesive event identity for JSW Paints' Retail Partners Meet, brought to life through illustrations and branded collaterals installed at the event in Paris.
How can branding create a sense of place and celebration?
Created during my internship at TBWA\India, Rang Sangam 2025 was the largest branding project I had worked on at the time. The brief was to develop a vibrant visual identity for JSW Paints' annual Retail Partners Meet in Paris, combining recognisable elements of the city with the brand's visual language through a fresh pastel palette.
Exploration
I worked across illustrations and a wide range of event collaterals, adapting a single visual language across multiple formats while balancing the production requirements and client feedback. A project of this scale taught me how to think beyond individual deliverables and contribute to a cohesive brand experience. Seeing the work move from concept to full-scale production for an international event was easily one of the most rewarding parts of the process.
This project gave me a deeper appreciation for everything that happens between concept and execution.